Packaging & Collateral Design
Brand
Absolut Vodka - Limited Edition: MOTHERCITY
Absolut Vodka - Limited Edition: MOTHERCITY
Target Market
Vodka Lovers - Age 18 and Above
Vodka Lovers - Age 18 and Above
Insight
In an artistic fusion of flavor and culture, my project concept intertwines the vibrant essence of Absolut's five distinct flavour: strawberry, lime, raspberry, watermelon, and grapefruit - with the iconic landscape of Bo-Kaap. Each flavor is embodied by meticulously illustrated houses, brought to life in a spectrum of contrasting colors using Illustrator. As these charming homes grace the canvas, they stand as vibrant ambassadors, telling the unique story of Bo-Kaap's rich heritage and the diverse palette of Absolut's offerings. Set against the majestic silhouette of Table Mountain, the backdrop not only serves as a symbol of South African beauty but also acts as a visual guide, indicating the specific flavor housed within each bottle.
In an artistic fusion of flavor and culture, my project concept intertwines the vibrant essence of Absolut's five distinct flavour: strawberry, lime, raspberry, watermelon, and grapefruit - with the iconic landscape of Bo-Kaap. Each flavor is embodied by meticulously illustrated houses, brought to life in a spectrum of contrasting colors using Illustrator. As these charming homes grace the canvas, they stand as vibrant ambassadors, telling the unique story of Bo-Kaap's rich heritage and the diverse palette of Absolut's offerings. Set against the majestic silhouette of Table Mountain, the backdrop not only serves as a symbol of South African beauty but also acts as a visual guide, indicating the specific flavor housed within each bottle.
Vodka Bottle Designs
The goal of this artistic interpretation is to take the viewer on a sensory adventure where the unique qualities of each Absolut flavour blend with the lively culture of Bo-Kaap to create a celebration of flavour, tradition, and visual appeal. In order to engage the audience and entice them to relish the essence of each variation while losing themselves in the creative attraction of Bo-Kaap's architectural wonders and the natural magnificence of Table Mountain, flavours and colours are tastefully juxtaposed against the famous backdrop.
The goal of this artistic interpretation is to take the viewer on a sensory adventure where the unique qualities of each Absolut flavour blend with the lively culture of Bo-Kaap to create a celebration of flavour, tradition, and visual appeal. In order to engage the audience and entice them to relish the essence of each variation while losing themselves in the creative attraction of Bo-Kaap's architectural wonders and the natural magnificence of Table Mountain, flavours and colours are tastefully juxtaposed against the famous backdrop.
Design Process
There are a few historical sites that Cape Town is well known for and one of them are the Bo-Kaap houses. I love the different colours and everyone in the city knows its backstory. I illustrated Table Mountain and the Bo-Kaap homes laying across the mountain, going down a slop. I decided that each flavour bottle should have there contrast colour to make the label more appealing.
Collaterals:
Launch Event
The plain vodka will come in a box package with shot glasses to introduce Local Limited Edition and the other flavoured vodkas will be sold separately on shelves with fruit shaped keychains around the bottles necks to indicate flavours. There will be a launch event presenting the new collaboration with Mothercity and allowing people to taste cocktails, listen to some music from local artist and enjoy a unforgettable night.
